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YouTube – The Second Largest Search Engine

YouTube—a search engine?  Most people would immediately discount that because everyone knows that YouTube is site for sharing videos, right?  Actually, more than 3 billion searches are done every month on YouTube, which is more than AOL, Ask, Bing, and Yahoo! combined!

People go to YouTube all the time to find a specific video or channel, and how do they find that?  They search for it, of course.  Even those who only go to the site with the intention of watching new videos from their subscriptions may end up doing a search or two.  There are 100 hours of new video content being uploaded to YouTube every minute of every day.  With that much new content being added, it’s impossible to simply browse the site and try to find what you want.  You have to search for it.

Another factor that contributes to YouTube’s huge number of monthly searches is the fact that almost 50 percent of all internet users use YouTube, and the site gets a billion unique visitors every month.  These billion visitors watch 6 billion hours of videos on YouTube each month.  If all these users lived in one country, that country would be the third-largest in the world!

YouTube continues to grow, too.  One year the number of overall monthly views increased by 50 percent, a huge jump for a website.  The infographic below includes more interesting facts and figures about YouTube.

Does your Digital Marketing Strategy include a YouTube Strategy?  If not, contact Cohlab Digital Marketing to learn how to implement YouTube into your content Strategy.

Created by Mushroom Networks