Google Grants for Nonprofits is an amazing program for any 501(c)3 nonprofit to take advantage of. In fact, Google will give a qualifying nonprofit $10,000/month to be used in AdWords advertising! At Cohlab, we can help you access and manage this windfall for your organization. $10,000/month!! How? There is a series of steps you’ll need […]
The proper use of images – while only one facet of web design – is something that’s often overlooked until it becomes a problem. Whether it’s causing people to bounce off of your page due to unattractive image use, leading to trouble with your SEO due to poor use of alt tags or getting you […]
Not everyone can be a search engine optimization master. SEO takes a long time to understand, and to top it off the best practices often change. Google and other search engines are always improving their algorithms to better serve the searcher, and web developers and business owners like you and I have to keep improving […]
Digital marketing myths continuously pop up these days, from client meetings or on ‘digital marketing myths’ lists on sites across the web. We’ve been scouring the web for digital marketing myth lists and comparing them against beliefs our clients hold, and discovered that many of these lists have ‘myths’ which aren’t even commonly held beliefs […]
When you’re ready to redesign your website or build the first website for your business, there are a few things you’ll probably look for: samples of work, expertise, partnerships with Google, something bigger than a one-person shop, etc. When you’re looking for that web design company who is the perfect fit for you, don’t forget […]
When a new client approaches us for a website design, one of the most common issues with their current site is that it hasn’t been updated in months or years. Your web designer or a dedicated person on your team should be constantly crafting new content for your website to keep it fresh. A decade […]
We’ve mentioned before how more people are browsing the internet and completing Google searches on mobile devices than on desktops, and how this number continues to grow. But Google recently began another initiative to serve people a better mobile experience when using Google search. This initiative is being rolled out now, but won’t be fully […]
Social media marketing has been of interest to marketers and business people since at least 2007, but has been steadily popular since 2011 according to Google Trends. The need to fill your funnel from your fans and followers has grown, as has the mythology around the process of doing so. Let’s take a look at […]
When it comes to trying to capture the attention of potential customers online, search engine optimization is key to your online success, especially for small, local businesses! In fact, in 2016, searches containing “near me” – i.e. auto repair near me, tacos near me, etc. – increase 34x since 2011! This means customers near you […]
These days, search engine marketing is king. Television, radio, newspaper and even roadside billboards have begun to fall by the wayside as Google and other advertising providers have brought the ability to target advertisements down to the individual, to the masses. In fact, the goliath of advertising spending – TV – is set to be […]
