A web design firm, especially a responsive web design firm, can help your business in a lot of ways, from helping choose fonts and colors, to organizing your menus and content. But certain things a responsive web design firm does have a huge impact on your search rankings. So when you are choosing a new […]
The goal of any business should be to get more positive online reviews. Online reviews drive consumers to visit your website or brick-and-mortar location, creating more opportunities to create loyal customers. In a recent survey by BrightLocal, 57% of consumers visit a local business’ website after reading online reviews and another 15% call the business […]
When you are unfamiliar with search engine optimization (SEO), the pricing structure can seem arbitrary. Even though it can be difficult to understand without experience, be wary of firms who seem to promise something which doesn’t quite seem right or possible at all, or at least given their SEO prices, because you get what you […]
You’ve probably seen it before. You’ll search for something online on your mobile phone, click on the result and be taken to a website which is hard to navigate. You can’t find what you want, or you have to pinch-zoom in to read anything, or it’s one of those mobile-specific websites and it doesn’t have […]
Until just recently, Google AdWords ads were displayed at the top and bottom, as well as the right-hand column on search engine results pages (SERP’s). The recent changes have eliminated the right-hand column ads from the SERP’s altogether, and now promote ads only at the top and bottom. Also, the number of AdWord ads displayed […]
Running an efficient digital marketing campaign requires a diverse range of tactics. One successful method used is display ads. Display ads can vary in the type of ad you use including everything from text and images to flash animation and videos. Also known as banner ads, they are used to project your message and entice […]
Google is once again changing the game with its Google Panda update. We’ve often discussed the importance of SEO optimization being in-line with Google’s algorithm. In addition, we’ve shared the importance of having high-quality content on your website. Panda is another Google SEO algorithm update that makes this even more crucial. Google designs its algorithm […]
YouTube—a search engine? Most people would immediately discount that because everyone knows that YouTube is site for sharing videos, right? Actually, more than 3 billion searches are done every month on YouTube, which is more than AOL, Ask, Bing, and Yahoo! combined! People go to YouTube all the time to find a specific video or […]
